Jon Mulholland -

I would still quite happily use SpinVox if I were offered a courtesy account....

I've said from the beginning that the allegations really are a storm in a teacup http://twitter.com/jonmulholland/status/2795378044. All the data utility industries use contact centres, many have accesses to far more detailed personal information than SpinVox agents. Are people who cancel their SpinVox accounts also giving up on telephone banking or cancelling their Vodafone or Sky contracts?

SpinVox is a black box service. it doesn't matter how it works as long as it's safe & secure - and I'm sure it is secure. To prove it I would still quite happily accept and use a SpinVox account if I were offered a courtesy account.

My comment on "SpinGate: A Hypothesis" a good sensible analysis of the SpinVox story by @nuxnix.

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SpinVox versus the BBC; some friendly, hopefully helpful, advice

I thought I'd try and explain why I Tweeted this earlier.

The SpinVox debate has been taken up a notch today.  Rory Cellen Jones is standing by the allegations he made last week, and upping the stakes a bit by sharing a few more,

I was talking it over with @ew4n at lunchtime, and gave him a quote for an opinion piece on Mobile Industry Review.  My thoughts -

SpinVox can survive this but they need to refrain from debating Rory Cellen Jones, be open, and share a view of the bigger picture of the company. They're an innovative, respected British success story with business relationships and employees across the globe. I'd be willing to bet that if they opened their doors and invited a few bloggers to see the work they do, meet the people that do it and witness the security of processes in place it would give everyone the reassurance they need so the story can move on.

No good can come by continuing a tit for tat debate over detailed points that most members of the public won't absorb.  SpinVox's reputation will take more of a battering by them trying to take on the BBC head on.  In this situation its almost imposible to win by pushing a rational argument; 'facts' are usually mistrusted and your accuser will always be able to find one more piece of 'evidence' to undermine your vesion of events.  I know this from painful experiance having seen it played out many times when I worked in politics running election and communcation campaigns.

SpinVox have got to calm things down and change the dynamic of this story, and they can only do this by opening up.  If mistakes have been made - admit them.  Be demonstratably open about their processes and proud of the proffesional staff they employ.  My only caveat is that you can't fake this approach, what you put on show has to be genuine.

Longer term SpinVox should really give some thought as to how it reaches out to bloggers and developers - not just through James Whatley - but the whole company.  The best way of ensuring you have the support of a community is to genuinly be part of it, and I'm not sure that's something the whole of SpinVox can claim at the moment.

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