Speaking as an early adopter with a pretty good record (I reviewed FriendFeed well before Mr Scoble!) I think I have some credibility in saying that Posterous is starting to look like the next hot thing on the web.
On the surface Posterous offers the same or similar micro blogging / lifestreaming functionality as Tumblr – so why do I think it is gathering momentum? I think there are 4 big reasons:
Post blog entries by email – ridiculously easy to use and very mobile friendly The increased popularity of mo-blogging is definitely going make Posterous popular especially when combined with...
...autoposting to other popular social media hubs. Posterous can easily be set up to route posts and pictures to other online accounts, automatically sharing your updates with friends on Facebook and Twitter or even posting to another blog.
...autoposting of media files sent to your Posterous blog. Video and picture files emailed to your Posterous are automatically converted to professional looking galleries. No resizing, no file conversion – it just works and looks great.
...built in support for comments (including authentication support for Twitter & Facebook accounts) and Google Analytics.
Posterous's blogging method may be lightweight, but the platform isn't. These are big features that Tumblr doesn't have.
Steve Rubel posted yesterday that a new form of blogging is starting to emerge. I think he's right, and I think that Posterous is well placed to play a big role.
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