Collecting pretty items in my quest for the coveted gowallanano. Cute Metal Robot is the best so far
I Tweeted the other day that I had an early infatuation with @FourSquare but really it's @Gowalla I've fallen in love with.
Apart from having a really beautiful web site and iPhone App, Gowalla shows an attention to detail that makes it stand out as a location social network.

It's really easy to create / check in at destinations not already listed (anyplace in the world as well, not just approved cities). It's easy to contact friends from within the iPhone App via phone call or SMS. It even allows you to toggle on/off individual friend check in's so you can control the noise leval. The items you can collect along the way are kitch and charming, adding some fun, as I said I particularly like the Metal Robot. Oh yeah, integtration with Twitter and Facebook comes as standard too.
Location based services are sure to be one of the breakout social technologies in 2010. Gowalla is my top tip in this space.

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