Jon Mulholland -

Ten Thousand People: the antidote to ‘chasing gigs’

"A wee while ago I came across the great “One Thou­sand True Fans” blog post. A simi­lar idea to my own, except his magic num­ber was one-tenth the size of mine. It doesn’t mat­ter. It all depends on what you’re selling. The famous English tai­lor, Tho­mas Mahon, has his magic num­ber set at one hun­dred, because that’s basi­cally how many hand­made suits he is phy­si­cally capa­ble of making in a twelve month period.

Whatever your own, personal magic number may be, I hope you find it one day; I hope you find THOSE PEOPLE one day."

Every now and then I'll read a blog post or article that really jolts me awake and makes me think. Quite frequently at the moment these little thought provoking explosions will be prompted by something Hugh MacLeod of @gapingvoid fame has written or drawn. He really does seem to be on fire at the moment.

I love his concept of finding your personal 'magic number', an equilibrium point to provide the perfect market for whatever it is you want to do. Simple, powerful and motivational.

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