Jon Mulholland -
Filed under

customerservice

 

Everyone should do customer service by Twitter, just like @devicewire and @mediatemple

I've been thinking about Twitter and customer service.  I know this idea has been knocking around the social media community for a while now, but this past couple of weeks I've really started to see evidence of Twitter taking off as a customer service tool - what's more it works great.

I recently read "Why Small is the New Big in Social Media Marketing", on the Career Renegade Blog.  It uses a highly plausible example (a small independent bike shop) to illustrate why small firms have the advantage over larger companies when it comes to using social media for marketing purposes.

So, if you’re a small business or solopreneur Career Renegade and you’ve been wondering about the value of this wacky thing called social media, fact is you’ve got a huge advantage over large corporations right now. You have the ability to actually convert time spent on social media into money in the bank. And, have a lot of fun doing it.

The article is a great read, I really recomend checking it out, and by coincidence after reading it I experienced first hand just how great customer service via Twitter can be...

Last Monday I ordered a shiny new HTC Hero from Devicewire, it was supposed to be delivered Tuesday so it was waiting for me when I came home in the evening. Unfortunately UPS made a mistake with the delivery - it hadn't shown up so like any disappointed geek I Tweeted:

Imagine how pleased I was when the next morning I saw this reply from @devicewire:

How nice of them.  I wasn't looking for them to reply, I wasn't asking for anything. I really appreciate how proactive they're being, monitoring Twitter for mentions and using it to try sort out issues. That short reply has guaranteed my repeat business.

Later on in the week I was thinking about signing up to a Grid Server (gs) account with Media Temple.  I'm probably going to go for one of their Hosting Card accounts, but I'm sure I'll want to upgrade it later on for something more substantial. Instead of calling or emailing them I sent them a @mention over Twitter:

And just a couple of hours later @mediatemple let me know:

These two episodes have been the most helpful, least painful customer service experiences I've had this year!  Both are a really powerful examples of  how social media can help companies to get closer and be more responsive to their customers.  This is the sweet spot of social media.

If your organisation is not doing or planning to do some sort of customer support activity through Twitter please tell me why not!

Loading mentions Retweet
Filed under  //   communication   customerservice   socialmedia  

Comments [1]