@AffiniaHotels REALLY understand how to use the web for their brand
Now this is a business that really understands how to use the modern web...
Mrs M is planning a trip to New York in October, just a short break to explore a bit more of the city before it starts to get really cold. Looking for a place to stay she came across Affinia Hotels. I took a peak over her shoulder at their website and was really, really impressed.
Take a look at this page for booking a stay at Affinia's Upper East Side NY hotel and play the video they've uploaded. Those two ladies could be guests, employees or actors but that 3 minute video sells the hotel better than pages and pages of HTML.
Notice the prominent link to Trip Advisor? Click on it and it shows you real comments from real guests. Of course they're happy to showcase the positive comments but dig a little deeper, look at some of the less positive guest reviews and you can see that a member of the hotel's management has taken the time to respond to every single negative comment. The hotel is part of the conversations it's customers are having about it. You can also clearly see this in their presence on Twitter; where they're actively listening for and replying to customer ideas.
Also worth checking out is Affnia's YouTube channel. Ok - these are clearly professionally produced videos, but again they're a great showcase and a really good way of making the chains 'my Affnia' feature come to life.
It's refreshing to see a company using the web so proactively to build relationships with customers.
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