Jon Mulholland -

"Why is Posterous the Platform of the Future? " - @rizzn

There’s very little that Posterous offers that can’t be either hobbled together from other free services or turned on out of the box with most available blog CMS’s. Beyond that, almost every other CMS is far more extensible and robust, allowing you to grow beyond simple posts. So I ask again: why is Posterous the platform of the future?

Just made this comment on Mark's blog post questioning the rising popularity of Posterous, and thought it was worth sharing here:

My feeling is that a new form of blogging is emerging - part sharing/lifestreaming, part writing/observing. Posterous (and Tumblr to a lesser extent) are platforms well built to support this trend.

In particular what sets Posterous apart is it's ability to act as a hub for online activity. It actually is easier to post bookmarks, photos, videos and blogposts directly to it, knowing that they will be onward shared with other communities you participate in. Unlike other services - Tumblr, FriendFeed, even a hacked WordPress set up - it's actually a push platform rather than a lifestream/subscription pull service. Use it as your online 'base' and it works really well.

The email post method shouldn't be discounted either. The way Posterous handles posting by email makes it seriously mobile friendly. I'm not sure any other platform makes it so easy to post an update, article or picture to a blog, at the same time sharing it with favoured social networks, all at the press of one 'Send' button from a mobile phone?

Give it a try!

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Posterous starting to look like the new web 'hotness'

Speaking as an early adopter with a pretty good record (I reviewed FriendFeed well before Mr Scoble!) I think I have some credibility in saying that Posterous is starting to look like the next hot thing on the web.

On the surface Posterous offers the same or similar micro blogging / lifestreaming functionality as Tumblr – so why do I think it is gathering momentum? I think there are 4 big reasons:

Post blog entries by email – ridiculously easy to use and very mobile friendly The increased popularity of mo-blogging is definitely going make Posterous popular especially when combined with...

...autoposting to other popular social media hubs. Posterous can easily be set up to route posts and pictures to other online accounts, automatically sharing your updates with friends on Facebook and Twitter or even posting to another blog.

...autoposting of media files sent to your Posterous blog. Video and picture files emailed to your Posterous are automatically converted to professional looking galleries. No resizing, no file conversion – it just works and looks great.

...built in support for comments (including authentication support for Twitter & Facebook accounts) and Google Analytics. 

Posterous's blogging method may be lightweight, but the platform isn't.  These are big features that Tumblr doesn't have.

Steve Rubel posted yesterday that a new form of blogging is starting to emerge.  I think he's right, and I think that Posterous is well placed to play a big role.

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